Learning Resources- About my role
Learning Resources hired me on as a digital designer tasked with updating the website, emails and other brand collateral. I worked on a collection of different assets mostly digital but some print as well.
Their website was in the process of a major re-design and emails and web assets needed to be updated accordingly. Using my knowledge of HTML, I updated homepage and created emails and social assets.
Homepage
Learning Resources product Tumble Trax won the 2016 Toy Of The Year awards which was incredibly exciting for the team. For this homepage update there was a limited amount of in-house photos for this product so I thought it would be best if we showcase the toy and the motion it makes while still keeping a smaller lifestyle image to further show what the toy does.
There were quite a few stakeholders for this hero, it went through a few reviews before it was approved. I then uploaded it to the home page. This hero remained on rotation in the carousel for the better part of the year. Other smaller versions were also created to further promote the award winning brand.
Additional Projects
Easter Email
Toys Banners