Sears- About my role
I was hired on as a full-time employee at Sears to assist with their digital marketing materials such as email and website. The challenging part of this role was coming up with new and exciting ways to display the creative and all of the sales offers together. I spent many hours in Photoshop dreaming up new and exciting layouts to display all of the content.
Each campaign usually focused around a holiday or sales event and would typically have one to ten offers per campaign with plenty of body copy. Keeping up with marketing strategy was key to this role as the strategy was constantly changing. Being able to pivot quickly really came into play here.
Labor Day Email
Sears Labor Day Event is one of the larger promotional events that happen throughout the year. I had limited images available to use and a bunch of copy/offers to convey to the customer. I also had only one photo for the animation so i used some photoshop magic to make it appear as if the pie pieces are being placed on top of the pie.
I am always looking for ways to animate with a purpose and not just to animate text just for the sake of animation. Taking one image and giving it new life through motion has always appealed to me. Overall the result was a hit and this email received an above average amount of click-throughs.
Additional Projects
Spring Clean Email
July 4th Email
Tools Email